The homepage, a description of the quality and handcrafted nature of their hats on the left, is balanced by an antique photograph of a 1920's hat shop window on the right. The different styles of hats available for purchase are displayed "right in the store window." Stoffa Productions emphasized this "online shop window" by making a much more elegant and functional ecommerce site for Worth and Worth, developing a backend that allows maximum ease for the custom hat vendor geared toward the 21st century and beyond.

The mesh of classical signifiers throughout the design of the site expresses the historical tradition both of Worth and Worth the company, and the methods of the master craftsmen that have spanned centuries. Worth and Worth, with the help of innovative Stoffa Productions virtual solutions, is helping to keep alive both the art form of the handmade hat and the ability to purchase quality goods from a company that has been a New York tradition for so long. Stoffa has enabled the customer to be part of the tradition whether they make it to Madison Ave. or not.